Music Marketing: The Essentials of an Effective Music Press Kit
October 20, 2018
There may come a time when you’re in charge of music marketing and, if that’s the case, you have to know how to put together a simple yet effective music press kit. It might not be something you’ve thought about much or even know much about and yet it’s a vital tool in any musician or producers arsenal. So, what are the essentials of an effective music press kit? Why don’t you read on to find out more?
First and foremost, you have to have a cover letter or a letter of introduction. You want to tell the press who the artists are or who the band is. You want a little introduction of their names and their songs which are being promoted. Also, you need to have the contact information for the artist whether it’s a personal line or via an agent or record company. This will ensure if anyone ever is interested in talking to the artist, they can get in contact with them easily. In music, contact is everything.
Demos and Biographies
A press kit should also include a demo of their first single or a short compilation album put together by the artist. Having this can help to spread the word about the singer or group and hopefully get more people interested in what they have to say. A small biography of the singer really should be added so that the press know who they’re reporting on and it’s a good way to introduce the person in general. You don’t need to necessary have a thousand music tracks on the demo you offer—one or two can be more than suitable. Visit http://music.fas.harvard.edu to get more information from music department.
Adding Your Business Card
It’s very important to have a standard business card included with the press kit. If you have representation already then you should have the business card included as if anyone wants to contact you, they know where to do so. What’s more, if you don’t have any representation, you can still add contact details. In music, you want to be able to contact someone when the time calls for it so it’s important to have these sorts of details added.
Minor Gifts Can Help Promote and Market Music
You don’t want to bribe the press into advertising your artist for you but you can offer them a little gift or incentive to listen to the songs you’ve given. Nothing too expensive or elaborate is needed but something such as a small box of chocolates or even a T-shirt with the artist’s name printed on can really be a good idea. It’s the little things which can mean the most so it’s worth looking into to say the least when creating a music press kit. Click here to get more assistance from Texas Music Office.
Marketing someone’s music is not always easy but if you are dealing with the press, having an organised press kit can be so very useful. It might not be something you’ve always given much thought over and yet it can be so important. It’s far easier to create a press kit and there are lots of little things you can do to organise a kit with ease. A good music press kit will make all the difference in the world.