You want to market your music but it’s not going to be such an easy task. You have lots of competitors out there and trying to push past them all to become the biggest selling artist will be tough. However, if you know a few things about music marketing then maybe you have a great chance of selling your music. Not sure about marketing? It’s not as difficult as you might think and the following is a simple formula which might work for you today.
You Must Connect To the Audience
Controversial doesn’t always sell. Despite what you might think, you don’t have to be so different and so out there with your music to sell. A lot of artists think the only way to get noticed is to be totally different from the artist they want to be but it’s not the way to get people interested. You need to firstly connect with the audience so that people hear your music and like it and tell others. When you can connect to the audience you have taken a very important step to market the music and get sales.
A Website Helps
Online presence is a must. Any artist who wishes to make it in the music industry absolutely needs to have a good online presence so that people can find them and learn more about their music. Far too many new artists don’t have any websites or online presence and it causes them to lose out. If you want to market your music and really do it effectively you have to be online. This is where most people find new artists and it’s where you have to start too. It’s where the best have started out from – the internet – and it’s something to think about also.
Sell More than Just Music
You can have CD’s for sale and have your songs available to download but is that enough? Sometimes, you need other merchandise to entice people to buy your songs. It’s strange but sometimes people won’t give you a chance until they see something, a piece of merchandise that makes them want to find out more. It doesn’t hurt to sell more than music say t-shirts with your logo or band name on it or even mugs with your artist name on it. In music it’s not just about the songs you have, it’s the brand behind it.
Music Marketing Takes Time
For some reason artists seem to believe they can see results from their marketing overnight and that suddenly they’re going to be earning millions of dollars. That’s a nice thought but it’s not always possible. Marketing, even a good marketing strategy, is going to take time to work because this industry is vast and there are many others trying to achieve the same as you. You have to be prepared for a hard fight so that you can reach the goals you want to. It’s possible to become a good music artist but it’s going to take time. In the music industry, it’s going to be tough to get to top spot so be prepared for that.
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There may come a time when you’re in charge of music marketing and, if that’s the case, you have to know how to put together a simple yet effective music press kit. It might not be something you’ve thought about much or even know much about and yet it’s a vital tool in any musician or producers arsenal. So, what are the essentials of an effective music press kit? Why don’t you read on to find out more?
First and foremost, you have to have a cover letter or a letter of introduction. You want to tell the press who the artists are or who the band is. You want a little introduction of their names and their songs which are being promoted. Also, you need to have the contact information for the artist whether it’s a personal line or via an agent or record company. This will ensure if anyone ever is interested in talking to the artist, they can get in contact with them easily. In music, contact is everything.
Demos and Biographies
A press kit should also include a demo of their first single or a short compilation album put together by the artist. Having this can help to spread the word about the singer or group and hopefully get more people interested in what they have to say. A small biography of the singer really should be added so that the press know who they’re reporting on and it’s a good way to introduce the person in general. You don’t need to necessary have a thousand music tracks on the demo you offer—one or two can be more than suitable. Visit http://music.fas.harvard.edu to get more information from music department.
Adding Your Business Card
It’s very important to have a standard business card included with the press kit. If you have representation already then you should have the business card included as if anyone wants to contact you, they know where to do so. What’s more, if you don’t have any representation, you can still add contact details. In music, you want to be able to contact someone when the time calls for it so it’s important to have these sorts of details added.
Minor Gifts Can Help Promote and Market Music
You don’t want to bribe the press into advertising your artist for you but you can offer them a little gift or incentive to listen to the songs you’ve given. Nothing too expensive or elaborate is needed but something such as a small box of chocolates or even a T-shirt with the artist’s name printed on can really be a good idea. It’s the little things which can mean the most so it’s worth looking into to say the least when creating a music press kit. Click here to get more assistance from Texas Music Office.
Marketing someone’s music is not always easy but if you are dealing with the press, having an organised press kit can be so very useful. It might not be something you’ve always given much thought over and yet it can be so important. It’s far easier to create a press kit and there are lots of little things you can do to organise a kit with ease. A good music press kit will make all the difference in the world.
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