Rachel Davis

Tag: Music Myths

3 Step Music Marketing Formula That Works

You want to market your music but it’s not going to be such an easy task. You have lots of competitors out there and trying to push past them all to become the biggest selling artist will be tough. However, if you know a few things about music marketing then maybe you have a great chance of selling your music. Not sure about marketing? It’s not as difficult as you might think and the following is a simple formula which might work for you today.

You Must Connect To the Audience

Controversial doesn’t always sell. Despite what you might think, you don’t have to be so different and so out there with your music to sell. A lot of artists think the only way to get noticed is to be totally different from the artist they want to be but it’s not the way to get people interested. You need to firstly connect with the audience so that people hear your music and like it and tell others. When you can connect to the audience you have taken a very important step to market the music and get sales.

A Website Helps

Online presence is a must. Any artist who wishes to make it in the music industry absolutely needs to have a good online presence so that people can find them and learn more about their music. Far too many new artists don’t have any websites or online presence and it causes them to lose out. If you want to market your music and really do it effectively you have to be online. This is where most people find new artists and it’s where you have to start too. It’s where the best have started out from – the internet – and it’s something to think about also.

Sell More than Just Music

You can have CD’s for sale and have your songs available to download but is that enough? Sometimes, you need other merchandise to entice people to buy your songs. It’s strange but sometimes people won’t give you a chance until they see something, a piece of merchandise that makes them want to find out more. It doesn’t hurt to sell more than music say t-shirts with your logo or band name on it or even mugs with your artist name on it. In music it’s not just about the songs you have, it’s the brand behind it.

Music Marketing Takes Time

For some reason artists seem to believe they can see results from their marketing overnight and that suddenly they’re going to be earning millions of dollars. That’s a nice thought but it’s not always possible. Marketing, even a good marketing strategy, is going to take time to work because this industry is vast and there are many others trying to achieve the same as you. You have to be prepared for a hard fight so that you can reach the goals you want to. It’s possible to become a good music artist but it’s going to take time. In the music industry, it’s going to be tough to get to top spot so be prepared for that.

Please follow and like us: